An Istanbul seafood restaurant with two branches
Audience development, marketing management, photography, search visibility and an understanding of visitors.
Result in context
Reported sales across the two branches
The challenge
The restaurant needed a broader audience and a clearer marketing approach for two branches.
The work
The work combined marketing, photography, search visibility and understanding the visitors and channels.
Reported results and limits
Reported sales increased from TRY 4M to TRY 6.2M. Advertising spend moved from TRY 200K to TRY 70K and later TRY 150K. Comparing the stated endpoints gives 55% sales growth and 25% lower advertising spend. The comparison periods were not specified; total restaurant sales are not an advertising ROAS measure.
A specific business experience
Client names remain private. Figures come from the supplied project details and apply to this case and its circumstances. Images are sector illustrations, not photographs of the client or proof of performance.
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